Privacy
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
RejectAccept
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Reject all cookiesAllow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.
Confirm my preferences and close
leonardo. impact logo
Services
Impact Management PlatformImpact Studies
voices of impact
The first AI impact researcher. Conduct interviews with the people you serve at scale.
Impact management platform
Measure, verify and report impact & ESG performance in one integrated platform.
Impact studies
Evaluate your social impact by listening to affected people. Even in the hardest conditions.
Case studies
Serengeti EnergyEnergy Peace Partners
Case studies
Serengeti EnergyEnergy Peace Partners
BlogPricingAboutLog In
Get in touch
leonardo's Notebook

The OXUS Tajikistan Women Client Study: Listening to rural women borrowers in Central Asia

By
leonardo. impact
August 19, 2026
Download report
Most importantly, the leonardo team took time to walk us through the "why" behind the numbers, giving us a clear understanding of the results.

Vatansho Vatanshoev, CEO of OXUS Tajikistan (OTJ)

That commitment to understanding the "why" captures the ambition behind this study. We wanted to know how OTJ's loans actually change what's possible for rural women, and what still stands in the way. We're publishing the OXUS Tajikistan Women Client Study, conducted in partnership with the Grameen Crédit Agricole Foundation (GCAF), OTJ's investor and impact partner, and delivered with local research partner M-Vector. Between November and December 2025, we listened to 261 women borrowers across rural Tajikistan to understand how OTJ's loans affect income, well-being and women's agency, and what unmet needs remain.

What the study found

The data shows a portfolio that meaningfully supports women's livelihoods, with clear opportunities to broaden its offering:

  • Income improvements are the norm. 90% of women report improved income from OTJ's services. 89% find repayment easy or very easy, well above the Asia benchmark of 78%.
  • Financial resilience is a real strength. 79% of women could cope with a large unexpected expense, far above the 28% global benchmark for women microfinance clients.
  • Confidence is rising. 94% of women report increased confidence in making financial decisions independently since using OTJ's services.
  • Latent demand for savings is significant. 89% of women have no savings account, yet 82% would open one with OTJ. Trust in OTJ (78%) is the leading reason.
  • Household finances are shared. In rural areas, women typically decide loan use jointly with other household members (65%), and over half share repayment responsibility, reflecting Tajik household norms where discussing and managing finances together is common.

Download the full Microfinance Women Client Study here for deep analysis, methodological notes, and the full set of charts.

Who took part

The study reached 261 women clients across OTJ's regions of operation: 80% rural, 20% urban, with 228 household representatives, 25 business owners and 8 individual borrowers, most aged between 18 and 45. The sample reflects OTJ's consumer-heavy portfolio (63% Consumer, 25% Business, 11% Agro), with residential housing repair, health treatment, tuition fees and clothing among the most common loan purposes.

How the data was collected

The 54-question survey follows recognised scientific standards, with indicators aligned to the SDGs, the CGAP Women's Economic Empowerment framework and the Global Findex. Enumerators from M-Vector, trained by leonardo and supervised by Alexandra Zhumanalieva, conducted telephone interviews in Russian and Tajik. All responses flowed into leonardo's Impact Management Platform (IMP), where an AI-powered data quality audit assessed representativity, consistency and integrity before findings were finalised.

Working with leonardo has been a 10/10 experience. The research outcomes have proven valuable for our partners, providing them with actionable insights directly informing their strategic decisions, budget allocations, and action plans.‍

Maya Azcona, Technical Assistance Program Officer at GCAF

The way forward

At the end of 2025, OTJ transformed into a micro-deposit organisation, a change that meets its clients where they already are. 82% of women in the study want to save with OTJ, citing trust as the reason, yet 89% currently have no savings account anywhere. Rolling out small-balance, accessible savings products is the most direct route to convert this demand into real financial security. Light-touch financial education focused on budgeting and business management (the topics women themselves requested) would complement the product expansion. Operationally, reviewing late-payment penalty structures, aligning repayment schedules with rural income cycles, and continuing to expand the network of female credit officers (72% of women prefer same-gender officers) would address the small friction points identified in client feedback and protect the already high Net Promoter Score of 56.20.

Read the full story

For the longer narrative behind this partnership, including how the study was designed and the cross-country findings, read our case study: Assessing microfinance outcomes for women: A practitioner's approach to client needs in Central Asia.


The OXUS Kyrgyzstan impact report follows the same methodology and shows how outcomes differ across the region. Explore the findings here.

‍

Get to know Grameen Crédit Agricole Foundation and OXUS Tajikistan and support their amazing work.

‍

Want to know more?

Get in touch with us and and start to measure impact confidently.

Get in touch
Address:
leonardo. impact GmbH
Offenbacher Landstraße 368
D-60599 Frankfurt am Main
Contact:
[email protected]
leonardo. academy (DE)
© 2026 leonardo. All rights reserved.
Privacy PolicyTerms & ConditionsCookies PreferencesImprint